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Lemon Vision is all about vision:
one that’s unique and bold,
just like lemon.

We empower brands to celebrate diversity, positivity, and personality through authentic storytelling and compelling design. 


Founded in 2020, our name “Lemon Vision” was inspired by William Bernbach from one of his most notable print ads, Lemon, created for the company Volkswagen in 1960. Lemon Vision has never taken the easy path, we customize unique design solutions based on our clients' needs. "Don't Let The Perfect Be The Enemy Of The Good".


Meet The Founder


Rita Liu

Co-Founder, Art Director
& Lead Designer

Rita’s design language is deeply rooted in her passion for art and color. Inspired by nature and texture, her work often ventures into the whimsical territory of the surreal and abstract. Graduated

from Art Center College of Design in 2016, she has been crafting her skills in illustration and graphic design since. 


Her work is regularly recognized by international institutions and publications. Some notable achievements include the “Society of Illustrators” award in New York, Nobrow Illustration Exhibition, International Creative Competition in London, Brea Gallery Made in California in Los Angeles, Alyce de Roulet Williamson Gallery in Pasadena, and leading media platform Yitiao in China. 


With a special love for lifestyle brands, Rita believes that people don’t fall in love with the business, they fall in love with personality.


Brand Strategy, Identity & Branding,
Print, Digital & Web, Art Direction, 
Environmental & Exhibition,
Photography, Social Media Content Creation,

Social media marketing, Community marketing

Influencer marketing, Paid ad

Selected Clients

- Aeromats

- AE Cosmetics

- Haidilao Hotpot

- Unistar Event

- Vegamour

- Domon Dolly

- Shinemarketplace

- Staple Personal Care

- Sunnyside LA

- 12 Courage

- Pluck Talent Agency

- This Bar Saves Lives

- Android Homme

- Yingjili 英吉利

- Cakestar

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