Lemon Vision is all about vision:
one that’s unique and bold,
just like lemon.
We empower brands to celebrate diversity, positivity, and personality through authentic storytelling and compelling design.
Founded in 2020, our name “Lemon Vision” was inspired by William Bernbach from one of his most notable print ads, Lemon, created for the company Volkswagen in 1960. Lemon Vision has never taken the easy path, we customize unique design solutions based on our clients' needs. "Don't Let The Perfect Be The Enemy Of The Good".
Meet The Founders
Sheila has more than seven years of experience bringing brands to their fullest expression through identity, marketing, and eCommerce on a global scale. Graduated from leading institutions in the US (USC, Communication Management) and China, Sheila has been bringing her strong background
in journalism and eCommerce to help clients successfully enter global markets. With three years
of experience working in streetwear fashion in both countries, Sheila is an expert in connecting with millennials and Gen Z through her business strategy and creative language.
Sheila’s approach is intuitive and anchored in empathy, allowing for compelling storytelling and business results. She values encountering new cultures and building relationships along the journey and strives to create work that is meaningful for our clients and their customers.
Co-Founder, Art Director
& Lead Designer
Rita’s design language is deeply rooted in her passion for art and color. Inspired by nature and texture, her work often ventures into the whimsical territory of the surreal and abstract. Graduated
from Art Center College of Design in 2016, she has been crafting her skills in illustration and graphic design since.
Her work is regularly recognized by international institutions and publications. Some notable achievements include the “Society of Illustrators” award in New York, Nobrow Illustration Exhibition, International Creative Competition in London, Brea Gallery Made in California in Los Angeles, Alyce de Roulet Williamson Gallery in Pasadena, and leading media platform Yitiao in China.
With a special love for lifestyle brands, Rita believes that people don’t fall in love with the business, they fall in love with personality.
- AE Cosmetics
- Haidilao Hotpot
- Unistar Event
- Domon Dolly
- Staple Personal Care
- Sunnyside LA
- 12 Courage
- Pluck Talent Agency
- This Bar Saves Lives
- Android Homme
- Yingjili 英吉利