12 Courage is a D2C fashion brand that provides a selection of multiway clothing that combines artful style, quality materials, and versatility. Their collections capture various lifestyles and design preferences with an emphasis on granting women the flexibility to adjust their outfits as swiftly as life changes.

The e-commerce website we designed used a minimalist layout, and applied a “content first, mobile first” approach. By putting clean-cut campaign imagery of the modern design and model closeups at the forefront, we were able to seamlessly blend the user-interface into the world of stylish and modern womenwear.