Delta White
Android Homme
Bold. Detailed. Inspired. Android Homme is an LA-based luxury sneaker brand represented in some of the world’s most premium retailers.
The Challenge
Building an on-brand campaign for its latest shoe collection that showcases fabrics details and reflects high-end aesthetics.
Our Solution
We sent the shoe collection into the future through imagery and storytelling. By treating each shoe as an experimental piece of art, we created a sci-fi lab environment to highlight its futuristic features.
Service
Art Direction
Photography
Production
Client
Android Homme
Year
2019
We used an all-white space as a studio, plastic cover as a backdrop
to set up the laboratory scene.
To highlight the crafting process of each shoe, we applied elements such as unfinished parts, craft tools, and the designer's hand in a white glove.
A touch of real and rendered smoke
gives the product a sense of mystery
and sophistication.
Each shoe is its own experiment, and the customers are invited to peek at the future of shoe craftship through a private viewing experience.
The Campaign
To infuse the brand's identity into their latest campaign, we developed a series of shots that focused on movement. Both the idea and images we came up with reflecting its millennial customers' aesthetics and interests.
