Shine in

your life

journey.

domon dolly

domon dolly

Yingjili is a personal care brand based in China with over 30 years of history. As one of the biggest competitors in the market, their product line covers both male and female targeted products

 

Our Challenge

Yingjili, the personal care guru, wanted to rebrand their product, package, and messages to better reflect the characteristics of their new audience: young, lively, bold and colorful.

Our Solution

We crafted a bold and vivid brand with a bigger purpose—building confidence in women everywhere. With a complete makeover of its current product line, package, and positioning, Lemon Vision designed a visual language that unites the brand’s total experience. One that’s mission-driven, set to empower women with choices over their own bodies. The end result is a brand-new product line and messaging voice that is empathetic, highly connecting, and visually convincing.

Service

Art Direction

Packaging Design

Product Design

Illustration

Product Positioning

Copywriting

Client

domon dolly

英吉利

Year

2020

You do you.
We are here

to support you.

A good friendship starts with being there to witness your journey.

Yingjili, being in the personal care industry for over 30 years and we take personal care very seriously. We have spent years developing products for personal care rituals because we believe there is so much pressure to deal with in today’s world of hustle, bustle, and grind. Do we forget to live our lives? That's why we are on a mission to inspire personal rituals. We hope to remind all beautiful ladies just to be you. We are your new harmless friend who is here to share and witness your life journey.

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A good friendship starts with being there to witness your journey.

Think of that one special friend that you have: they’ve been there and done that, but they’re always here when you need them. Whether you need a shoulder to cry on or a joyful partner in crime, you feel comforted merely by picking up the phone and reading their message. You could go months without speaking, and yet when you reconnect, it feels like no time has passed.

With this friend, you feel at home in your own skin.

And together, you are unstoppable. That’s us.

Or at least, that’s who we try to be.

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Leto

Our signature razor Leto will blow your mind with the ultimate shaving experience.

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Athena

Meet Athena - the best disposable female razor designed to be on the road.

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Athena

Lightweight, bright, and smooth just like ice.

Meet Athena - the best disposable female razor designed to be on the road.

Leto

Leto

Fresh, gentle, and creamy smooth. Our signature razor Leto will blow your mind with the ultimate shaving experience.

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Pandora

Round, tiny, and universal fitting.

Pandora is designed to slip in your pocket and back bag. Whenever you need, 

Pandora is here for you.

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Pandora

Pandora is designed to slip in your pocket and back bag. Whenever you need it,  Pandora is here for you.

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You do you.

being here with you, give you a space to express feeling, give you the best care, be there to experience a life journey.