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Ruohan.co

Ruohan. co

The Challenge

RUOHAN is an everyday luxury womenswear brand based in New York City. To invoke a timeless wardrobe brand with subtle attitudes for its latest collection, we took over the photoshoot and production for its summer lookbook.  

Our Solution

To create a minimal and modern texture that resonates with its customers, we invited model talent who strikes a neutral outlook that balances femininity and masculinity.

Incorporating the designer's jewelry pieces with modern silhouettes, our photographer captured the crisp of the fashion design and the fleeting moments of the romance.   

Service

Photography

Client

Ruohan

Year

2020

About the Brand

RUOHAN is an everyday luxury womenswear brand based in New York City, inspired by travel, art, and all forms of design. Focusing on exceptional fabrics, impeccable details, and precise tailoring, we would like to pursue a timeless wardrobe with subtle attitudes.  

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Idea

Established in June 2020 by Ruohan Nie and Wen Zhong, always inspired by traveling and all the uniquenesses in different cultures, at the brand, we would like to build well-curated and unique products that bring value beyond fashion.